Nowanalytics provides an integrated contact center and customer data analytics solution that enables organizations to benefit from applying data driven management and decision making in their business to get results from business intelligence.

Aberdeen Group surveyed over 50 contact center managers to find the strategies and tactics common among above-average performers. Their analysis revealed that the primary pressure driving the evolution of the respondents' contact center initiative was low customer satisfaction. To combat this trend, top performing contact centers are turning to business analytics, not just for its impact on dashboards and search results, but also in analyzing outcomes.